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Audio branding collage
Ensure Your Organization Sounds Like It Should

Today, organizations strive to establish their own distinct identity through branding where considerations such as logos, fonts and colors typically predominate as visual representations of brand. What is often overlooked is that the sense of sound plays a key contributing role in helping organizations create a persona that is memorable and consistently conjures up positive emotions.

It has often been said that there is no second chance to make a positive first impression. Often that impression is made by a customer’s first interaction with a company, via the pre-programmed voice menu that greets them when calling in. By 2022, 85% of customer service interactions will begin with a self-service touchpoint such as an Interactive Voice Response (IVR) system which enables callers to select menu options that will take them to the information they seek.

Making this a positive experience is not easy but the stakes are high. Today, 61% of customers say that a poor IVR system can have a detrimental impact on customer experience (CX). Ensuring a positive, consistent CX across all channels, however, is one of the biggest challenges companies face, said 50% of companies surveyed. Enghouse Interactive’s Audio Branding practice can help.

What is Audio Branding?

Audio Branding is a service that combines vocal talent in a host of languages, and audio clips (personas) with various information sources and audio touchpoints that organizations and their contact centers use every day, to interact with their customers.

 

How is Audio Branding Used?

Script-writing, recording and implementation across all customer audio touch-points: IVR, Messages on-hold, seasonal messaging, and audio tracks for eLearning and corporate videos

Translation Services: Language and culture translations in more than 30 languages

Audio Brand Enhancements: Persona design for audio brand, “earcons” (like icons, sounds that become synonymous with a concept or identity), licensed music, soundscapes and sound immersion

Woman recording audio
Where is Audio Branding Typically Used?
Man on laptop
listen
IVR, Phone Switch, Web Applications
Woman learning online
listen
eLearning, Training Materials
Corporate presentation
listen
Corporate Presentations, Broadcast Media
Features and Benefits
Top 10 Benefits of Audio Branding
Listen to customers
Help Marketing
Reinforce and extend your brand identity via audio channels
CX
Transform CX
Transform your CX from transaction to interaction and make those interactions more successful
Badge
Build Customer Loyalty
Voice recordings and personas are proven ways to create “stickiness” with customers
Always available
Deliver a Consistent Customer Experience
Ensure your company delivers a consistent experience, tone and manner, across multiple channels – 24/7
Global standard
Speak Your Customer's Language
Give access to information in your customers’ native tongue
Employee
Free-up Your Agents
Pre-recorded messages and prompts removes agents from repetitive tasks and focuses then on resolving issues on the first call (FCR)
High availability
Expedited Delivery
We offer the fastest turnaround in the industry
Audio synch
Wide Range of Offerings
Our services span the spectrum of audio channels
Global language
Broad Lingual Coverage
Certified translation specialists and native speakers in >30 languages and regional dialects
Cost for value
Excellent Value
Low-cost, delivers an immediate impact
Woman listening to audio

A Sampling of Satisfied Customers

Agriculture
Languages: English, Spanish, Portuguese
Financial Services
Languages: English, Spanish, French
Financial Services
Languages: English, Spanish
Technology
Languages: English, Spanish, French, German, Portuguese, Italian, Mandarin
Healthcare
Languages: English, Spanish, Mandarin, Vietnamese, Russian, Farsi, Korean, Cantonese, Arabic, Armenian
Healthcare
Languages: English, Spanish
Transportation
Languages: English, Spanish, French, Portuguese, Mandarin, Italian, Khmer, Lao
Utilities
Languages: English, Spanish
Soundscapes podcast
Listen to our Podcasts on Spotify

The Soundscapes Podcast series explores the elements of sound design. Sound is one of the first senses humans develop. It has the power to evoke emotion, a sense of time and place and guide us from one thought to another especially in the absence of visual cues. In this series, we seek to illustrate how sound design can transform the world of CRM using principles of design used in film and radio.

Listen on Spotify
Deployment Options

Enghouse Interactive solutions offer multiple deployment options

Enghouse Collateral
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Audio Branding and Recording: MediaVoice
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